This little snippet could well change your business life, and I do not mean that lightly.
There are several different types of business owners, those that do, those that think, those that speak a good story and never follow through, those that just make excuses and those that really deliver.
Over the next 5 weeks in the most erudite of the trade press – Professional Adviser you will be able to read a series of articles written by me (like the ones in the past couple of weeks) and if you take notice (less than 5% of you will) and also take some action your Business Life will start to change.
You see the thing is once you get a handle on what I will be talking about you really will be a long way in front of the Marketing Game – look online is where it’s at and a lot of business is still being done but most IFA’s are not getting it.
You can sit back and moan and take no action and join the ranks of most IFA firms that are not going to survive in their present form. Doing the same old stuff.
Behind you are a small number of players that get this internet stuff, and get the fact that Compliance must be tamed in order to you to have a dialogue with your clients and potential clients.
Interesting Stats for you.
Moneysupermarket.com was floated at £843 million.
Hargreaves Lansdown Plc was the 125th largest listed company in the UK by market capitalisation as at 5 September 2010 (according to them).
Do you think for one minute either of these firms let compliance get in the way of a decent internet presence, no neither do I.
Strangely enough not one of you reading this email will ever build a business the size of Money Supermarket or H-L unless you get a handle on your marketing, and your use of the Internet as a tool for doing business.
I want you to do 2 things,
Go and do a Google search on “IFA Marketing Expert”- you will find me.
Go and do a Google search on “Abbey Life Pension Transfer” You will find one of the sites I built.
Go and do a Google Video Search on “ care fees planning” you will find one of my videos – this was only done to test a process but has produced 12 enquiries since it was posted up on the internet. I am not even an IFA anymore (still provide advice as Paraplanner for practice in Brighton and still carry out some Compliance Consultancy)
Now I do not tell you these things because I want to big myself up, I know I am the guru in my field, I know I deliver, the key is do you know you can deliver doing what you are doing at the moment.
For those of you with access to your email on Sunday you will find a very special message. Just doing this little thing, made a massive difference to me and it will for you provide of course you follow through and take some action.
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Richard Smith – IFA Marketing Expert at therichardsmith.com