Smalll Business Marketing takes on many angles and there is no right on wrong answer as to how to do it. There are a number of rules or principles that need to be adhered to, and the mediums have changed dramatically given the modern world we live in. 10 years ago there were no social platforms to use and if you wanted to produce a video you need a TV team.
Now all you need is a connected computer and a video camera.
What seems to have been missed by many is this – because it is easy does not mean it is simple to get it right.
For example how many websites do you come across that openly state ;
- There opening hours
- Where they are based
- How competitive they are on price
- How long they have been trading.
But very little about what they do and why potential customers should buy from them.
Reason – Sales Copy.
Your approach to your writing – copy is everything you write or is written and needs to go through a process. This process is called CopyWriting. You can call it 'salesmanship in print' , 'persuasive writing' or 'sales copy' it is a skill that needs to be learned and is not just putting a few words on paper that kind of gets across the point you are trying to make.
The point I am trying to make here is this; your visitors will make up their minds to do business with you within a few seconds of visiting your website and without decent copy on your pages it is just not going to happen. Just because your PA can write good letters asking for money or your website designer can put text on pages does not mean any of them can write, good persuasive copy that will convert into customers. Fact.
Our copy writing review service allows your sales copy to be reviewed in line with your business aims and if you adopt the recommendations it will increase sales for you, I guarantee it.