It used to be the case that the telephone was used to upset as many of your potential customer as possible. The key is one simple fact, your customers love to hear from you.
The telephone is just another tool to be used. Of course everyone hates unsolicited calls, but these are your clients, your trusted few. Why should you not call?
No escaping it a call once every month, quarter or week is valuable method of keeping your customers for longer. It works.
Perhaps you have a sales team driving around the UK in a nice smart ‘3 series’ delivering brochures and not making many sales. Stop – the telephone combined with a handful of other systems could improve sales and decrease expenses by many percentage points and in a short period of time.
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