I get around to talking about ‘the old stuff’ with most clients. Often I see their eyes glaze over and wait for them to come back into the room before continuing.
You might think that this old stuff is just that old and no longer working, fact is all small businesses work on a number of fundamental principles that have not changed for a long while.
Tactics come and go, social media, adwords, news paper ads are tactics. Direct response is a principle. Ignore it at you peril.
Get in touch when you’re ready to listen to someone who knows.
Enjoy Olgilvy, he is the man.
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