My little one ended up with a flat on Saturday evening. It was Dad to the rescue.
My local tyre place offered me a budget price when I popped in with a wheel this morning. I never buy cheap tyres, and ended up with a premium range purchase at £55 rather than £40, but I had to ask. It wasn’t offered, wtf.
You make the same mistake every business owner makes and assume I want the cheapest option. Fact is if everyone was purchasing cheap – there would be no premium ranges on sale. Assuming your customers only want the cheapest and you’ll leave many ££’s of profit on the table.
They are coming in to buy so why not give them chance to decide what they want, rather than you telling them. You are not your customer, you don’t
decide how much they spend – they do!
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The same tyre place didn’t offer me a discount on a future purchase if I join the email list, add on Twitter or Facegram, or collect my home address and mobile number.
It could have been as simple as “we offer a special service to our existing customers – pre arranged fitting times that save you waiting, and discounts on some products and services, no obligation just join us on Facegramtwit and leave your email address here”
There is a ton of new business to be done without spending more money on advertising – but you do need to work at it.
That’s why my offer (at the end) is so valuable.
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Just picked up my copy of Marketing Week which has headlined that ‘Santander employ over 300 members of staff on one hour contracts’; yeah, that’s right one hour.
It’s funny, that us business owners always think that employees have the best of it, when in fact the opposite can be true.
What happens I wonder when Santander reduce this one hour to nil (zero hours), my guess is not much.
This issue is not going away, having a job is now as risky as running a business, only we are in charge of our businesses.
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But what happens to your business when:-
Google change the rules and your website goes from page one to page seven.
Facebook stops you targeting people that have liked your pages.
When a small change in legislation means you can’t call your ‘past customer list’. All of these things have happened in recent months, and will continue to happen.
When people stop reading newspapers, advertising in them is no longer a viable solution to getting new clients – go and check out the Guardian website. They are reduced to begging for payment halfway down an article – hoping you’ll pay them something.
If are doing the same as my local tyre shop you don’t have much choice but to join the losers relying on the Big G.
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Clickbait – those “Doctors thought this baby was dying until this happened” adverts all over the place – online there are more and more of these appearing.
Yet, the cost for each click is going up. How is a business like yours going to cut through or even afford these costs of this?
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There are plenty of answers, some of them are here
Meanwhile, when you are ready to get some uber friendly help on this – and move towards your business being self sufficient you can join my ‘self employed Ninja group of die hards’.
You can be doing more and more to make sure your business helps more
and more – but you can’t do this in the old ways.
My Little Payrise – cos I’m worth it.
My monthly Ninja Group is going up to £100 per month with effect from 1st April, but the the moment it’s still £60 – and is the best value ‘done with you service’ in the country. Let me show you how to move forward and start to make more sales than you have ever had before.
Use this form to get in, but the clock is ticking and availability is limited. Whilst I love to work with all comers, that’s just not possible.
Or to find out more – Lead Generation – Ninja’s
P.S Tick, tock.
Richard Smith – Consultancy/Mentoring/
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